How Fernando Pessoa Saved Portugal

Lisbon, Portugal, 1927. The writer and journalist Fernando Pessoa accepts from his boss the commission to create an advertising slogan for the drink Coca-Louca; but conservative government authorities consider the new drink as revolutionary as it is diabolical. Lisbon, Portugal, 1927. The writer and journalist Fernando Pessoa accepts from his boss the commission to create an advertising slogan for the drink Coca-Louca; but conservative government authorities consider the new drink as revolutionary as it is diabolical. Lisbon, Portugal, 1927. The writer and journalist Fernando Pessoa accepts from his boss the commission to create an advertising slogan for the drink Coca-Louca; but conservative government authorities consider the new drink as revolutionary as it is diabolical. Lisbon, Portugal, 1927. The writer and journalist Fernando Pessoa accepts from his boss the commission to create an advertising slogan for the drink Coca-Louca; but conservative government authorities consider the new drink as revolutionary as it is diabolical.